ROU is a fashion and lifestyle Batik brand that is connecting modern lifestyle and tradition.
ROU highly respect the values of Batik as one of Indonesian traditional culture. We believe Batik is a culture that is more than a set of rituals, but truly a way of living. It represents a philosophy full of positivity, hope and empowerment. Unfortunately, with the change of time, Batik has become a culture that is far from our everyday lifestyle.
We become motivated to bring Batik to our daily life through the goods that closely match today's modern needs. So Batik can once again be a part of our way of living, not only seen during special occasions.
This is ROU's effort to spread Indonesian culture. This is our passion.
Batik Workshops Visit
Heritage x Functionality
Through this we hope that more people can enjoy Batik and Indonesian tradition will be preserved.