ROU is a fashion and lifestyle Batik brand that is connecting modern lifestyle and tradition. 



ROU highly respect the values of Batik as one of Indonesian traditional culture. We believe Batik is a culture that is more than a set of rituals, but truly a way of living. It represents a philosophy full of positivity, hope and empowerment. Unfortunately, with the change of time, Batik has become a culture that is far from our everyday lifestyle.

We become motivated to bring Batik to our daily life through the goods that closely match today's modern needs. So Batik can once again be a part of our way of living, not only seen during special occasions.

This is ROU's effort to spread Indonesian culture. This is our passion.




We aim to be a brand that can deliver not only the finished product but also share the production process with you. We believe that each Batik has a story waiting to be discovered. 

Batik Workshop Visit

Batik Workshops Visit 

In this journey, our team carefully curated a number of Batik craftsmen where we directly visited their workshop to ensure the people and the environment. We put importance to the Batik we use, so all products are made from authentic Batik process (wax-resist dyeing) by experienced craftsmen.
Batik Curation

 Batik Curation

Every Batik has their own surprise. While scanning all the different patterns, we envision the ideas that could be explored from a piece of Batik. The curated Batik will then be the base of our next collection.
Batik Workshop Visit

 Heritage x Functionality

The goods are also in the hands of our trusted tailors and production team who have years of cloth-making experience under their belt. Since it’s handmade with love, minor imperfection is inevitable. We aim to create goods that are comfortable, easy-to-use and visually pleasing for your everyday life.


Through this we hope that more people can enjoy Batik and Indonesian tradition will be preserved.